The Journal
Guides to gold, platinum and silver, diamonds, sizing and care, written at our benches in Surat.
Guides · October 27, 2026
How to find your ring, chain and bangle size at home
US and EU ring sizes, chain lengths in inches and bangle diameters, explained simply, with three reliable ways to measure at home and the mistakes to avoid.
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18KT, 22KT or 14KT: how to choose your gold
Karat is the single biggest choice you make with a gold jewel. Here is how 22KT, 18KT and 14KT differ in colour, strength, price and everyday wear, and which one suits which piece.
October 26, 2026
How our live pricing works: every gram, shown
Net weight, gross weight, purity, making charge and the market rate in US dollars. A plain-English guide to how every Shifora price is built, and why it moves with the market.
October 25, 2026
The Shifora letter
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