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Gold $4,041.30Platinum $1,539.00Silver $54.32 USD / oz
notes from the atelier

The Journal

Guides to gold, platinum and silver, diamonds, sizing and care, written at our benches in Surat.

Metals & rates · 3 min read

18KT, 22KT or 14KT: how to choose your gold

Karat is the single biggest choice you make with a gold jewel. Here is how 22KT, 18KT and 14KT differ in colour, strength, price and everyday wear, and which one suits which piece.

October 26, 2026
Metals & rates · 4 min read

How our live pricing works: every gram, shown

Net weight, gross weight, purity, making charge and the market rate in US dollars. A plain-English guide to how every Shifora price is built, and why it moves with the market.

October 25, 2026
The Shifora letter

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Insured deliveryChoose DHL, FedEx, UPS, Aramex or Malca-Amit at checkout, insured to the last cent. Live, open pricingMetal priced at today's market rate, with every gram and every charge shown. Hallmarked & certifiedEvery gold and platinum piece assayed; diamonds with IGI or GIA reports. Private appointmentSee your piece on a video call with our atelier before it ships.